Lotus has announced that they have created a new division for exclusive versions of their cars and more.
Good news for motorsport fans and lovers of exclusive cars! Lotus has announced a new division called Lotus Advanced Performance that will deliver halo projects, limited editions and unique content to customers. A lot can happen in this division, from fully personalising your Lotus with exclusive colours, trims and materials to a section that will focus on supporting race teams that will race the Emira GT4 race car.
You will also be able to have completely unique cars built to your idea. Perhaps good news for combustion engine fans. Above is an example of a project they have already started. We think it looks like a modern interpretation of the Lotus Type 49 F1 car which certainly makes us curious as to what will follow from this division.
This division strongly reminds us of the bespoke "Q by Aston Martin" division. But that is no coincidence. The new head of this division is Simon Lane, who comes from the bespoke 'Q by Aston Martin' division.
Simon commented: “I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for Lotus fans young and old to those in search of unique experiences and collectible opportunities.”
He added: “Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”
Matt Windle, Managing Director, Lotus Cars, commented: “With high-profile success in leading the delivery of bespoke vehicles and world-class customer experiences, Simon Lane is the perfect person to lead Lotus Advanced Performance. This new division is an exciting addition to our business and another key element of our Vision80 transformation.”
He added: “With the Emira and Evija starting production in the coming months, Lotus Advanced Performance is another significant opportunity to enhance our brand and communicate direct with customers.”